How to expand the Ceramic Wall and Floor Tile market
As China's traditional Ceramic Wall and Floor Tile products, ceramic wall tile has an important influence on the world. The manufacture of floor tile of wall of pottery and porcelain product not only with the civilization of the Chinese nation, and by nearly 20 years of rapid development, China has become the largest producer of ceramic tiles, especially ceramic tiles Ceramic Wall and Floor Tileed to more than 160 countries and regions of the world, in both Ceramic Wall and Floor Tiles and amount for the highest in the world. In recent years, the Ceramic Wall and Floor Tile of China's construction and sanitary ceramic tile products has been rising rapidly, and the rising momentum is strong and the situation has been developing happily and is becoming an important new Ceramic Wall and Floor Tile force.
Chinese porcelain is racing to go abroad
At present, China's ceramic tile production has been ranked no.1 in the world for eight consecutive years. 2001, the floor tile of wall of pottery and porcelain of daily output up to 12 billion, accounting for about 70% of the world's total floor tile of wall of pottery and porcelain of daily output, production accounts for about 45% of global production of ceramic tile, floor tile of wall of pottery and porcelain of health production accounted for 20% of global production. Floor tile of wall of pottery and porcelain of China's Ceramic Wall and Floor Tile scale in 2001 compared with Turkey only tens of millions of dollars, from the point of good Ceramic Wall and Floor Tile momentum this year, will be more than the Turkish Ceramic Wall and Floor Tile scale, be in Italy, Spain, after the floor tile of wall of pottery and porcelain of the world's third largest Ceramic Wall and Floor Tileer. Now China's ceramic tile products Ceramic Wall and Floor Tile has expanded to more than 200 countries and regions on seven continents. In recent years, the Ceramic Wall and Floor Tile situation of the United States, European Union and southeast Asian markets is optimistic. In addition, it has opened the Ceramic Wall and Floor Tile of ceramic tiles to the countries of Oceania, especially South America and Africa.
In the process of development, a number of Ceramic Wall and Floor Tile backbone products have been formed. In the Ceramic Wall and Floor Tile of ceramic tile products in China, the Ceramic Wall and Floor Tile of Japanese porcelain products has been Ceramic Wall and Floor Tileed to hebei tangshan, handan, shandong zibo, hunan liling and guangdong chaozhou
Porcelain production base. Like the red rose of tangshan. The eagle, dongpeng, xinzhongyuan and new pearl of foshan are in the Ceramic Wall and Floor Tile of tile floor tiles. The firewood east Mona Lisa, diamond and tangshan's huida are constantly improving their Ceramic Wall and Floor Tile share, and are becoming the backbone enterprises for the Ceramic Wall and Floor Tile of ceramic ceramics in China.
Price over low - national porcelain hidden trouble
In the first half of the year, China's Ceramic Wall and Floor Tile of domestic ceramic tile products can only be sold in the international market to us $0.2, which is only 1/7 of that of the UK and Japan.
Ceramic tile in our country can not sell good price, first is a lack of brand awareness. Although China is the world's largest producer of ceramic tiles and Ceramic Wall and Floor Tileer, but did not form the industry brand effect, because of the lack of well-known brands, especially lack of international famous brands, most of the products can only rely on such low price to enter foreign market, many high quality products can only be in foreign brands to enter the high-end market. The result of this "remanufactured, undersold" way of thinking is that profits and product reputations are compromised.
The second is the lack of innovation. Chinese ceramic tile floor tile production in the product variety, color, quality and other aspects are also subject to great constraints, there is no new breakthrough. At present domestic use porcelain, mostly the fifties and sixties of the 20th century the shape and pattern, and internationally, this aspect of the design trends in the early nineties has had a great change, the "postmodernism", the design of the industrial culture "after" phenomenon, the development trend of products to consumers' interest as the guidance, only in this way can gain a foothold in the market and get a more broad space for development.