Architectural tiles is tightly around the property's associated durable goods, so spending time on show very typical characteristics of fixed consumption, that is, General construction ceramic tile consumption once purchased and paving, and not a last resort, is often not easily replaceable. Even not be renovated until the House changed hands. Such as: switch selling, relocation, child marriage, decorated, and so on. It is an explosive, centralized consumer. "Burst" consumption refers to when no demand, little attention, price sensitivity is very low when demand is showing extraordinary concern, sensitivity to price is higher in the short term, and consumption is centralized, usually within a matter of days shopping.